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David Aron

Associate Professor of Marketing, Brennan School of Business

David Aron started his professional career in the retail environment, working as marketing director for a regional shopping mall and then as the marketing manager for one of the world's first online shopping environments. His academic research has focused on the psychological aspects of consumer satisfaction, dissatisfaction and grudgeholding. Through an innovative classroom program called “Mentorvention,” Aron gives students real world experience by assigning them to do pro bono marketing research for local companies and non-profit organizations, including the West Side Domestic Abuse Project, Inc., The Flavour Cooking School, and Starship Restaurant. In 2010 he was named Dominican's Exelon Research Fellow.

consumer behavior
marketing strategy
customer satisfaction and dissatisfaction
consumer regret
consumer grudge holding
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Fine Arts 220b
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